Experience Powerful Direction

Your Pathway to Business Growth & Optimum Wellbeing

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Welcome
About Powerful-Direction
Katy established her consultancy and coaching business in 2023, after choosing to leave her corporate executive role to prioritise her own wellbeing and that of her two young children. This decision led her to pursue a life filled with true purpose, balance, and wellness. Before this new chapter, Katy dedicated 20 years to leading and directing change programs in both the UK and Australia. Her impressive experience includes designing and implementing suicide prevention services in Western Australia, managing acute hospital operations within the NHS, overseeing a private healthcare company, collaborating with non-profit organisations on strategy development, and directing people and operational change following large-scale acquisitions and mergers. As an advocate for lived experience on her local mental health NHS trust board, she has become an expert in natural wellbeing. Katy played a crucial role in leading and transforming NHS teams and programs during the COVID-19 pandemic and leans on this resilience in her coaching and consulting. With her personal journey of overcoming burnout and her qualifications in NLP, EFT, leadership, coaching for change, and program management, combined with her extensive background in leadership and business strategy, she consults individuals and teams globally. Katy is passionate about empowering others to grow and reach their full potential. Her consultancy is built on the principles of optimum wellness and performance excellence.
Change your thoughts, and you will change your direction
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Mindset & Resilience Coaching - Neuro Linguistic Programming (NLP)

Katy is a qualified Mindset Coach and Wellbeing Practitioner, qualified in Neuro Linguistic Programming (NLP), coaching for change, trauma healing informed practices - natural therapy, Emotional Freedom Technique (EFT) & how to overcome burnout. Katy leans on these tools as well as her lived experience and 20 year career in health, social care and justice, to mentor and coach others towards change. She supports individuals and teams to realise their full potential, by identifying their core values, strengths, talents, passion and true purpose. Katy has supported business owners, teachers, NHS practitioners, private healthcare clinicians, executives, fitness coaches and owners, politicians, investors, accountants, athletes, lawyers, parents, and more, to realise their full potential.

Fitness Coaching - Mindset

Katy is a qualified fitness coach who truly walks the walk. Her love for fitness and health is why she decided to study later in life, gaining fitness qualifications to compliment her lived experience and passion for advocating lifestyle treatments to anyone who is experiencing mental or physical ill health. She knows the power of fitness and how this can enhance your business performance and other aspects within your life.

Leadership Coaching & Consulting

Katy is a qualified and experienced business coach, who offers sessions to individuals and teams. Katy has coached teachers, nurses, executives, parents returning back into the work place, business owners through their start up phase, as well as leaders who are further into their business journey, perhaps acquiring or merging businesses. Equally Katy has coached and directed owners through business exits who have wished to exit and sell to change direction. Katy can help whether this is coaching individuals and teams through a transition or integration i.e. an acquisitional change or a merger, or by coaching a leader through the changes. Katy has witnessed the first-hand challenges that middle management face when transitioning to senior management and beyond; often getting stuck at operational level. She has coached people to have the courage to change their career direction entirely as well as to build confidence to go for the promotion that they have always desired to achieve within their industry. Katy leans on her international 20 year career in leadership and change as well as her lived experience, when coaching her clients.

Strategy & Growth Consulting

Katy is an experienced business strategist. She has spent two decades leading and delivering on strategy at national and local government level, in both the UK and Australia. She leans on her experience and qualifications in leadership, business management and strategy to provide consultancy time for business owners, entrepreneurs, not for profit and government leaders. Katy helps leaders who want to put their innovative ideas into action by facilitating strategy workshops and then co-producing clear project plans for delivery. Equally, Katy has worked alongside Business Owners and Founders who require a business growth strategy developed in co-production with themselves and their teams, and then the support with operational delivery.

Change & Transformation Consultancy Services

Katy has 20 years experience leading and delivering on transformation projects and large scale programs of change predominately within the healthcare space. She is a qualified and experienced projects, programs and change leader. She has led on NHS programs during COVID and beyond. She has worked with teams in the UK and Australia to achieve transformational change and growth. She has designed and reformed mental health policy in Western Australia. She has directed a private rehabilitation case management company during a large scale acquisition and change and is also an exec for a healthcare company. Her passion and purpose is to collaborate with leaders and executive boards of organisations who's values align with her own and who require an experienced consultant on a short term consultancy 'retainer'.

Workplace Wellbeing Pulse Check

Katy works with corporate companies to conduct an audit (pulse check) and analysis on their staff wellbeing & workplace culture. This one off pulse check and analysis provides company leaders and their executive boards with a detailed report on their current staff wellbeing and recommendations for improvements if required. Katy has worked at exec level for many years, and knows that investing in people's development and their wellbeing is critical for business performance, recruitment strategies and talent retention. Impartial quarterly staff engagement sessions and surveys will allow business owners and leaders to truly know how their people are feeling and performing and to then understand better the areas that could be improved, year on year as part of their companies business and workforce strategy.

Wellbeing talk - high performing people

Katy is available to speak at corporate wellbeing and strategy team days. She has the ability to relate to her audience and to then offer tools and techniques on how to prevent burnout when working at pace and pressure. Her talk is aimed at high performing leaders and teams who are often having to work within a fast paced, stressful environment, often de-prioritising their wellbeing. She is adaptable and flexible dependent upon her clients needs.

6 steps to overcoming burnout

Burnout can show up in various physical and health 'forms' such as depression, anxiety, restlessness, ADHD symptoms, misuse of substances such as alcohol, caffeine or prescription drugs. People who are prone to burnout are often high performing individuals such as athletes, executives, women juggling parenthood and a career, people who are working in high pressured environments with limited breaks and rest over a lengthy duration. Burnout can be detected and prevented from childhood traits & more research such as AI and healthcare founders are exploring this. Katy has designed and published an online program for her clients that is available globally. She navigates her clients through a 6 week coaching program agreeing on a bi-weekly evening or daytime 60-90 minute session. Some of her clients even explore monthly sessions to allow for processing at a slower pace. Her program helps her clients to identify burnout symptoms, to then understand why we are prone to suffering from burnout, and how to create lasting strategies for change, to avoid future burnout cycles of suffering. Katy covers occupational burnout, fitness burnout, awareness of self and others and the importance of holistic wellness; mind body and spirit. Her course explores with her clients their true purpose, passion and direction to take in life as well as mastering self awareness to avoid future burnout cycles and self sabotaging behaviours.


  • 65 Links Avenue, Felixstowe, UK
  • IP11 9PF
  •  Tue-Fri - 10.00 - 18.00 Evening appointments available

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Do you provide ongoing support beyond 1:1 sessions?

Absolutely, yes. Powerful-Direction is set up with a wealth of resources and further studies. Katy offers her clients access to resources following their sessions with her, as well as in between sessions. After each session, Katy shares reading and listening (self development homework), for her clients, dependent on their need, ability and interest. She has access to various platforms of books, podcasts, fellow mentors, fellow coaches, self-development networks and motivational tools for growth. 
The same applies for consulting retainer arrangements; Katy is available to support over a period of time dependent upon the project requirements outlined within the initial proposal and agreement.

What are your rates?

Katy offers a free initial 1 hour consultation with all of her clients first and foremost, to establish their business and wellbeing goals. She then produces a business proposal based upon the objectives discussed and the timeframe expected to deliver on those objectives. Her rates are then negotiated dependent upon her clients circumstances i.e. corporate, not for profit and government funded will differ.

Do you work with men?

Katy works with men and women in business. Her clients vary in age. Her youngest clients have been early 20s, and her eldest clients have been late 60s. Katy does not work with children.

Do you offer a program instead of individual sessions?

Yes. Katy offers coaching programs for example she has designed and published coaching programs for the following areas of business and wellbeing:

  • Burnout; what is it, how to recognise it, how to overcome it  
  • Aspiring leadership 
  • Executive coaching 
  • Business start up 
  • Body confidence 
  • Wellbeing - implementing healthy habits & breaking old unhealthy ones
  • Strategic goal setting and mapping for business owners & leaders  
  • Empowering women in business whilst navigating parenthood 
 

What business consultancy services do you offer?

Typical client problems: 

1. Business owner, director, leader is at risk of burnout because they are doing everything whilst trying to also grow their business. 
2. There is no clear strategy or future plan to focus the business owner, leadership team and therefore their teams 
3. There is no clear shared purpose and passion elevating the team culture to perform at optimum levels, and to achieve optimum wellbeing 
4. The founder, business owner, leader often feels isolated and doesn't have another person whom they can trust and consult with to develop their own personal leadership skills and behaviours, optimising their personal performance and wellbeing. 
5. Business owner, executive leadership team have tried to grow an area of their business into a new industry but this has not worked thus far 

Solutions: 

Katy brings a successful leadership career and is available to consult and coach her clients on a retainer period, for as long as her clients need her expertise and positive energy to support them and their people on their journey towards better performance and improved wellbeing. Katy runs workshops on mission, vision and strategy - goal planning and project management techniques for operational delivery.

Katy has a vast network - her network becomes your net worth and accelerates business development and growth. 
03Nov

Quit the booze and reignite your passion for intimacy!

Put Down the Alcohol and Rekindle Your Passion for Intimacy!

Do you remember those “Dear Agony Aunt” columns from when our parents sought advice for their dilemmas? Today, we have social media and a flood of information at our fingertips. In this blog, I aim to take us back to those simpler times, sharing insights on common issues I notice in my work. My goal is to reach out to those who may feel isolated or confused and remind them that natural well-being life coaching offers alternative support .

As an accredited and experienced life coach, my mission is to empower individuals to discover their inner strength and tools for lasting solutions to life’s challenges, whether they involve career confidence, health-related struggles, stressful relationships, financial pressures, or emotional and spiritual hurdles.

In this particular blog, I want to focus on passion and body confidence for those over 40, and how these aspects often diminish when couples start a family, launch a business, or take on demanding careers, especially as they enter middle age. It’s common for couples to experience a decline in passion, making intimacy a lesser priority.

But why is this happening? In our 40s, we are at our peak! This is the perfect time to be passionate and open about our desires! However, many women face challenges such as perimenopause, while men may experience a drop in testosterone levels. Stress certainly plays a significant role too. Yet, more frequently, the decline in intimacy is a result of unhealthy daily habits, lack of discipline, excuses, and poor communication within relationships. For instance, many women find themselves juggling multiple responsibilities—raising children, managing a career, caring for elderly parents—leading them to use alcohol as a way to unwind in the evenings. Unfortunately, this doesn’t actually relax them; it can exacerbate hormonal imbalances and lead to issues like weight gain, high blood pressure, brain fog, guilt, and shame. Over time, long-term alcohol use can erode both body confidence and mental well-being, ultimately reducing libido. The same applies to men, who may also turn to alcohol for similar reasons. I often reflect on the scenario where, once the children leave home, couples are left with each other—the mother or father of their children. It’s vital that both partners prioritise their own well-being and their relationship, even while raising kids.

Solutions:

1. Consider taking a break from alcohol and observe how you feel. You might be pleasantly surprised to find your hormones balancing and your confidence and passion returning. Give it a try! 

2. Enlist an accountability buddy—someone you trust who genuinely wants to help you break unhealthy habits.

3. Establish daily, consistent habits focused on natural well-being to enhance your body confidence and safeguard your relationship. 

4. Make time to communicate calmly and lovingly with each other. A walk in nature together can work wonders. Remember who you were before the kids came along or before your business took off. Enjoy day dates—they can be delightful!

5. Seek coaching and online support from an experienced and accredited life coach who understands the issues you face and has personally navigated similar challenges. If needed, don’t hesitate to seek additional support. 

  • I firmly believe that relationships can rediscover their passion and desire for one another, especially if it existed before life’s stresses and challenges took over.
24Jun


In addition to her work as a business consultant, Katy actively supports her local mental health trust, drawing from her personal experiences as a caregiver. She is also a certified practitioner in trauma recovery, NLP, EFT, and physical fitness. Katy's journey includes overcoming various challenges, such as addiction to work and exercise, eating disorders, complex PTSD, insomnia, panic disorders, stress, and emotional burnout. Her lifelong dedication to natural therapies has been instrumental in helping her conquer the obstacles she faced in her 20s and 30s, and continues to guide her through any future challenges. Having explored both medication and natural well-being approaches, she found that the medication merely masked the issues rather than addressing them.

Through her personal healing journey and lived experiences, Katy explored various Westernised medical models of healthcare before creating her own program. She has since empowered others who share similar experiences to embark on their own healing paths. Her program emphasises natural well-being and scientific principles, embracing all facets of wellness: mind, body, and spirit. Katy is dedicated to raising awareness about the health risks linked to long-term medication prescriptions, which can hinder the natural healing process and brain health development. Katy's program is crafted to consider the whole person, aiming for optimal well-being. She has guided individuals in overcoming mental health struggles, including suicidal thoughts, addictions, low self-esteem, and panic attacks. Katy encourages people to confront their fears by stepping out of their comfort zones and facing the temporary discomfort necessary for growth. With the support of her own well-being mentor and coach, who has assisted her for the past 20 years in her pursuit of optimal health, Katy is now eager to share her lived experiences and expertise to benefit others.

  

24Jun

Book in with Katy for a free 30 minute discovery & assessment call, where she will answer any of your questions and talk to you about her program, her career, her qualifications and her lived experience. Katy is a wellbeing expert who genuinely walks the walk and is passionate about mindset change and optimum wellbeing. She is a Mum to two young children, and fully understands all of life's stresses & pressures including perimenopausal and menopausal challenges. She is the honest mum and mentor, who will coach you on your own transformative journey towards becoming a stronger and better version of yourself.

What even is mindset wellbeing coaching and mentoring & how can it benefit me?

04Jun

Katy embarked on a caffeine free life after a period of burnout. She has overcome hormonal imbalances, severe perimenopausal mental health mood imbalances and long COVID fatigue by removing caffeine from her diet. She shares how she achieved this without medical interventions or substitution caffeine free products. Her mental health is balanced and re-energised as a result of quitting coffee after 20 years relying on caffeine to function at an optimum level in business and fitness.

During her mentoring and coaching sessions, Katy shares with her clients the tools and techniques that she used to quit coffee after a period of burnout and fatigue. 

15Jul

Katy talks about 'the elephant in the room' and the importance of speaking the truth, in order for true healing to happen.

Katy's change program comes from a place of authenticity and truth. She teaches her clients about the importance of connections and honest relationships. When we live a life that is true to ourselves, the whole self is able to move towards a place of optimum wellbeing. 

28Jun

Katy lives a sober, happy, balanced life. After multiple attempts to quit alcohol, she finally found the tools and techniques to achieve this change for good. She has discovered that the mind and body has the ability to move to the highest levels of peak performance and happiness once sober for longer than a 6 month period. She shares her story, experience and tools for change with her clients and provides ongoing support to others who wish to remove alcohol from their lives and not just for 'dry January'.

Katy's 6 step program to change reveals how she quit alcohol for good after several previous attempts and failures.