Experience Powerful Direction

Your Pathway to Business Growth & Optimum Wellbeing

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Welcome
About Powerful-Direction
Katy established her consultancy and coaching business in 2023, after choosing to leave her corporate executive role to prioritise her own wellbeing and that of her two young children. This decision led her to pursue a life filled with true purpose, balance, and wellness. Before this new chapter, Katy dedicated 20 years to leading and directing change programs in both the UK and Australia. Her impressive experience includes designing and implementing suicide prevention services in Western Australia, managing acute hospital operations within the NHS, overseeing a private healthcare company, collaborating with non-profit organisations on strategy development, and directing people and operational change following large-scale acquisitions and mergers. As an advocate for lived experience on her local mental health NHS trust board, she has become an expert in natural wellbeing. Katy played a crucial role in leading and transforming NHS teams and programs during the COVID-19 pandemic and leans on this resilience in her coaching and consulting. With her personal journey of overcoming burnout and her qualifications in NLP, EFT, leadership, coaching for change, and program management, combined with her extensive background in leadership and business strategy, she consults individuals and teams globally. Katy is passionate about empowering others to grow and reach their full potential. Her consultancy is built on the principles of optimum wellness and performance excellence.
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Mindset & Resilience Coaching - Neuro Linguistic Programming (NLP)

Katy is a certified Mindset Coach and Wellbeing Practitioner, skilled in Neuro Linguistic Programming (NLP), Emotional Freedom Technique (EFT), and burnout recovery strategies. Utilising these tools, along with her personal experiences and a two-decade career in health, social care, and justice, Katy provides leadership and coaching to facilitate meaningful change. She empowers individuals and teams to uncover their full potential by helping them identify their core values, strengths, talents, passions, and true purposes. Katy has worked with a diverse range of clients, including business owners, educators, NHS professionals, private healthcare clinicians, executives, fitness trainers, politicians, investors, accountants, athletes, lawyers, parents, founder of healthcare ventures and many others, guiding them to achieve their fullest potential.

Fitness Coaching - Mindset

Katy is a certified and experienced fitness coach who genuinely embodies her beliefs. Her passion for fitness and health inspired her to pursue education later in life, earning qualifications that complement her personal experiences and her dedication to promoting lifestyle changes for those facing mental or physical health challenges. She understands the transformative power of fitness and how it can improve not only business performance but also many other areas of life. Her sessions focus specifically on mindset and habit change. She has experience in maintaining fitness levels and physique during two pregnancies and two natural births through to post natal recovery and beyond.

Leadership Coaching & Consulting

Katy is a highly qualified and experienced leadership coach and business consultant who is available for consulting or one off sessions for both individuals and teams. She has worked with a diverse range of clients, including teachers, nurses, executives, parents re-entering the workforce, and business owners in various stages of their career journey. Additionally, Katy has guided leaders who are further along in their business journeys, including those involved in acquisitions or mergers. She also supports business owners looking to sell and transition in a new direction. Whether assisting individuals and teams through transitions, such as acquisitions or mergers, or coaching leaders navigating transformational changes, Katy brings valuable insights. Having witnessed the challenges that middle management faces when moving into senior roles—often getting stuck at the operational level—she empowers her clients to embrace significant career changes. Katy helps build the confidence needed to pursue long-desired promotions within their industries. Drawing on her two decades of international experience in leadership and change, along with her personal journey, Katy is dedicated to coaching her clients effectively.

Strategy, Implementation & Growth Consulting

Katy is a seasoned business strategist with two decades of experience in shaping and executing strategies at both national and local government levels in the UK and Australia. She utilises her extensive background in leadership, business management, and strategy to offer consulting services to business owners, entrepreneurs, non-profits, and government leaders. Katy specialises in assisting leaders eager to turn their innovative ideas into reality by facilitating strategy workshops and collaboratively creating clear project plans for implementation. Additionally, she partners with business owners and founders to develop tailored growth strategies in collaboration with their teams, providing support throughout the operational delivery process.

Transformation Consultancy Services

Katy has 20 years experience leading and delivering on transformation projects and large scale programs of change predominately within the healthcare space. She is a qualified and experienced projects, programs and change leader (PRINCE2 & MSP). She has led on NHS programs during COVID and beyond. She has worked with teams in the UK and Australia to achieve transformational change and growth. She has designed and reformed mental health policy in Western Australia. She has directed a private rehabilitation case management company during a large scale acquisition and change and is also an exec for a healthcare company. Her passion and purpose is to collaborate with leaders and executive boards of organisations who's values align with her own and who require an experienced consultant on a short term consultancy 'retainer'.

Workplace Wellbeing Audit

Katy collaborates with corporate organisations to perform an audit (pulse check) and analysis of their employee wellbeing and workplace culture. This one-time pulse check and analysis deliver a comprehensive report to company leaders and their executive boards, detailing the current state of staff wellbeing along with suggestions for potential improvements. With years of experience at management and leadership level, Katy understands that investing in employee development and wellbeing is essential for enhancing business performance, recruitment strategies, and talent retention. Objective quarterly staff engagement sessions and surveys enable business owners and leaders to gain genuine insights into how their employees feel and perform, allowing them to identify areas for improvement as part of their ongoing business and workforce strategy.

Burnout Prevention Keynote Talk

Katy is available to present at corporate wellbeing and strategy team days. She connects effortlessly with her audience, providing valuable tools and techniques to help prevent burnout in high-pressure, fast-paced work environments. Her presentation is specifically designed for high-performing leaders and teams, who frequently overlook their own wellbeing while managing stress. Additionally, she is adaptable and flexible, tailoring her approach to meet the specific needs of her clients.

Overcome Burnout - Program

Burnout can present itself through a range of physical and mental health symptoms, such as depression, anxiety, restlessness, behaviours resembling ADHD, Autism and the improper use of substances like alcohol, caffeine, or prescription medications. Those who are particularly vulnerable to burnout often include high achievers, commonly labelled as ‘Type A personalities’, high performing athletes, executives, parents juggling career and family obligations, emergency services professionals caring for everyone else but themselves. This is especially true for individuals working in high-pressure settings with minimal breaks over extended periods. Early signs of burnout can be recognised, and ongoing research, including studies conducted by AI and healthcare pioneers, aims to delve deeper into this issue. Katy has developed and launched a global online program for her clients. She offers a six-week coaching journey that features bi-weekly sessions lasting between 60 to 90 minutes, available in the evenings or during the day dependent on availabilities. Some clients opt for monthly sessions for a more gradual experience. Her program is crafted to help clients identify the signs (red flags) of burnout, comprehend the factors contributing to their susceptibility, and create sustainable strategies to avert future burnout episodes. Katy tackles subjects such as occupational burnout, fitness burnout, self-awareness, and the importance of holistic wellness—encompassing mind, body, and spirit. Her course inspires clients to uncover their true purpose, passion, and life direction while enhancing self-awareness to escape future burnout cycles and self-sabotaging tendencies.


  • 65 Links Avenue, Felixstowe, UK
  • IP11 9PF
  •  Tue-Fri - 10.00 - 18.00 Evening appointments available

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Do you provide ongoing support beyond 1:1 sessions?

Absolutely, yes. Powerful-Direction is set up with a wealth of resources and further studies. Katy offers her clients access to resources following their sessions with her, as well as in between sessions. After each session, Katy shares reading and listening (self development homework), for her clients, dependent on their need, ability and interest. She has access to various platforms of books, podcasts, fellow mentors, fellow coaches, self-development networks and motivational tools for growth. 
The same applies for consulting retainer arrangements; Katy is available to support over a period of time dependent upon the project requirements outlined within the initial proposal and agreement.

What are your rates?

Katy offers a free initial 1 hour consultation with all of her clients first and foremost, to establish their business and wellbeing goals. She then produces a business proposal based upon the objectives discussed and the timeframe expected to deliver on those objectives. Her rates are then negotiated dependent upon her clients circumstances i.e. corporate, not for profit and government funded will differ.

Do you work with men?

Katy works with men and women in business. Her clients vary in age. Her youngest clients have been early 20s, and her eldest clients have been late 60s. Katy does not work with children.

Do you offer a program instead of individual sessions?

Yes. Katy offers coaching programs for example she has designed and published coaching programs for the following areas of business and wellbeing:

  • Burnout; what is it, how to recognise it, how to overcome it  
  • Aspiring leadership 
  • Executive coaching 
  • Business start up 
  • Body confidence 
  • Wellbeing - implementing healthy habits & breaking old unhealthy ones
  • Strategic goal setting and mapping for business owners & leaders  
  • Empowering women in business whilst navigating parenthood 
 

What business consultancy services do you offer?

Typical client problems: 

1. Business owner, director, leader is at risk of burnout because they are doing everything whilst trying to also grow their business. 
2. There is no clear strategy or future plan to focus the business owner, leadership team and therefore their teams 
3. There is no clear shared purpose and passion elevating the team culture to perform at optimum levels, and to achieve optimum wellbeing 
4. The founder, business owner, leader often feels isolated and doesn't have another person whom they can trust and consult with to develop their own personal leadership skills and behaviours, optimising their personal performance and wellbeing. 
5. Business owner, executive leadership team have tried to grow an area of their business into a new industry but this has not worked thus far 

Solutions: 

Katy brings a successful leadership career and is available to consult and coach her clients on a retainer period, for as long as her clients need her expertise and positive energy to support them and their people on their journey towards better performance and improved wellbeing. Katy runs workshops on mission, vision and strategy - goal planning and project management techniques for operational delivery.

Katy has a vast network - her network becomes your net worth and accelerates business development and growth. 
03Nov

Quit the booze and reignite your passion for intimacy!

Put Down the Alcohol and Rekindle Your Passion for Intimacy!

Do you remember those “Dear Agony Aunt” columns from when our parents sought advice for their dilemmas? Today, we have social media and a flood of information at our fingertips. In this blog, I aim to take us back to those simpler times, sharing insights on common issues I notice in my work. My goal is to reach out to those who may feel isolated or confused and remind them that natural well-being life coaching offers alternative support .

As an accredited and experienced life coach, my mission is to empower individuals to discover their inner strength and tools for lasting solutions to life’s challenges, whether they involve career confidence, health-related struggles, stressful relationships, financial pressures, or emotional and spiritual hurdles.

In this particular blog, I want to focus on passion and body confidence for those over 40, and how these aspects often diminish when couples start a family, launch a business, or take on demanding careers, especially as they enter middle age. It’s common for couples to experience a decline in passion, making intimacy a lesser priority.

But why is this happening? In our 40s, we are at our peak! This is the perfect time to be passionate and open about our desires! However, many women face challenges such as perimenopause, while men may experience a drop in testosterone levels. Stress certainly plays a significant role too. Yet, more frequently, the decline in intimacy is a result of unhealthy daily habits, lack of discipline, excuses, and poor communication within relationships. For instance, many women find themselves juggling multiple responsibilities—raising children, managing a career, caring for elderly parents—leading them to use alcohol as a way to unwind in the evenings. Unfortunately, this doesn’t actually relax them; it can exacerbate hormonal imbalances and lead to issues like weight gain, high blood pressure, brain fog, guilt, and shame. Over time, long-term alcohol use can erode both body confidence and mental well-being, ultimately reducing libido. The same applies to men, who may also turn to alcohol for similar reasons. I often reflect on the scenario where, once the children leave home, couples are left with each other—the mother or father of their children. It’s vital that both partners prioritise their own well-being and their relationship, even while raising kids.

Solutions:

1. Consider taking a break from alcohol and observe how you feel. You might be pleasantly surprised to find your hormones balancing and your confidence and passion returning. Give it a try! 

2. Enlist an accountability buddy—someone you trust who genuinely wants to help you break unhealthy habits.

3. Establish daily, consistent habits focused on natural well-being to enhance your body confidence and safeguard your relationship. 

4. Make time to communicate calmly and lovingly with each other. A walk in nature together can work wonders. Remember who you were before the kids came along or before your business took off. Enjoy day dates—they can be delightful!

5. Seek coaching and online support from an experienced and accredited life coach who understands the issues you face and has personally navigated similar challenges. If needed, don’t hesitate to seek additional support. 

  • I firmly believe that relationships can rediscover their passion and desire for one another, especially if it existed before life’s stresses and challenges took over.
24Jun


In addition to her work as a business consultant, Katy actively supports her local mental health trust, drawing from her personal experiences as a caregiver. She is also a certified practitioner in trauma recovery, NLP, EFT, and physical fitness. Katy's journey includes overcoming various challenges, such as addiction to work and exercise, eating disorders, complex PTSD, insomnia, panic disorders, stress, and emotional burnout. Her lifelong dedication to natural therapies has been instrumental in helping her conquer the obstacles she faced in her 20s and 30s, and continues to guide her through any future challenges. Having explored both medication and natural well-being approaches, she found that the medication merely masked the issues rather than addressing them.

Through her personal healing journey and lived experiences, Katy explored various Westernised medical models of healthcare before creating her own program. She has since empowered others who share similar experiences to embark on their own healing paths. Her program emphasises natural well-being and scientific principles, embracing all facets of wellness: mind, body, and spirit. Katy is dedicated to raising awareness about the health risks linked to long-term medication prescriptions, which can hinder the natural healing process and brain health development. Katy's program is crafted to consider the whole person, aiming for optimal well-being. She has guided individuals in overcoming mental health struggles, including suicidal thoughts, addictions, low self-esteem, and panic attacks. Katy encourages people to confront their fears by stepping out of their comfort zones and facing the temporary discomfort necessary for growth. With the support of her own well-being mentor and coach, who has assisted her for the past 20 years in her pursuit of optimal health, Katy is now eager to share her lived experiences and expertise to benefit others.

  

24Jun

Book in with Katy for a free 30 minute discovery & assessment call, where she will answer any of your questions and talk to you about her program, her career, her qualifications and her lived experience. Katy is a wellbeing expert who genuinely walks the walk and is passionate about mindset change and optimum wellbeing. She is a Mum to two young children, and fully understands all of life's stresses & pressures including perimenopausal and menopausal challenges. She is the honest mum and mentor, who will coach you on your own transformative journey towards becoming a stronger and better version of yourself.

What even is mindset wellbeing coaching and mentoring & how can it benefit me?

04Jun

Katy embarked on a caffeine free life after a period of burnout. She has overcome hormonal imbalances, severe perimenopausal mental health mood imbalances and long COVID fatigue by removing caffeine from her diet. She shares how she achieved this without medical interventions or substitution caffeine free products. Her mental health is balanced and re-energised as a result of quitting coffee after 20 years relying on caffeine to function at an optimum level in business and fitness.

During her mentoring and coaching sessions, Katy shares with her clients the tools and techniques that she used to quit coffee after a period of burnout and fatigue. 

15Jul

Katy talks about 'the elephant in the room' and the importance of speaking the truth, in order for true healing to happen.

Katy's change program comes from a place of authenticity and truth. She teaches her clients about the importance of connections and honest relationships. When we live a life that is true to ourselves, the whole self is able to move towards a place of optimum wellbeing. 

28Jun

Katy lives a sober, happy, balanced life. After multiple attempts to quit alcohol, she finally found the tools and techniques to achieve this change for good. She has discovered that the mind and body has the ability to move to the highest levels of peak performance and happiness once sober for longer than a 6 month period. She shares her story, experience and tools for change with her clients and provides ongoing support to others who wish to remove alcohol from their lives and not just for 'dry January'.

Katy's 6 step program to change reveals how she quit alcohol for good after several previous attempts and failures.